The problem
Our client is a large UK-based service company with a 50+ person sales team. They run a high-volume outbound calling operation serving businesses across the UK. Enquiries arrive from comparison sites around the clock. Every minute between an enquiry arriving and a salesperson calling back is a minute the prospect moves on.
The company was paying a third-party call centre to contact new enquiries and book appointments with the sales team. It was expensive, slow, and a complete black box. They had rich internal data on their sales team's performance, but zero real-time visibility into the outreach process itself. They couldn't connect calling activity to sales outcomes. They were paying a premium for a process they couldn't see or control.
What we built
A complete end-to-end platform replacing the manual outreach service entirely.
AI voice agent — An AI agent now handles 100% of initial outbound contact. When an enquiry arrives via API from a comparison site, the agent calls within seconds. It qualifies the prospect, confirms details, and transfers the call live to an available salesperson. No hold music, no waiting — the prospect goes from enquiry to a real conversation in under a minute.
Smart retry logic — Not every lead picks up the first time. The agent handles rescheduling and SMS notifications automatically. Calls are capped at a sensible retry limit to avoid over-contact, and outcomes are logged at every step.
Live call transfer — When a prospect is ready to speak, the agent transfers them directly to the sales floor. The salesperson picks up a warm, qualified conversation — not a cold list.
Analytics dashboard — A real-time app for managers showing which agents are online, how many calls are being handled, which teams are performing best, and the full funnel from lead arrival to booked appointment. For the first time, the company can see the entire lead process end to end.
The result
7,000+ prospects contacted every month, automatically. The third-party call centre is gone. The sales team gets warm transfers instead of cold callbacks. Managers can see every call, every outcome, every conversion — data they never had before. The cost dropped from thousands per month to a fraction of that, and the response time went from minutes to seconds.